ABOUT THE PROJECT
«Dostoevsky» a bookshop located in Moscow, reached out to me for assistance. Despite having a logo, the company suffered from a lack of cohesive style. Various layouts differed from one another and lacked a unified visual concept.
As a result of my work, the store obtained a harmonious corporate style that embodies it's spirit and values.
PROJECT OBJECTIVES
My task was to create an expressive and easily recognizable corporate style that would reflect the uniqueness of «Dostoevsky».
TARGET AUDIENCE
The store's customers range from 18 to 45 years old, sharing an interest in literature and books. The company's corporate style should appeal to both men and women.
WORK PROCESS
1. Immersion in the project and initial communication with the «Dostoevsky» team.
2. Active exchange of ideas and analysis of proposals to determine the best solutions.
3. Creation of sketches and prototypes to establish a visual direction. Selection of the most suitable ideas and their development into design concepts.
4. Presentation and discussion of the developed style with the client.
5. Dialogue and adjustments.
6. Completion of the design and final approval by the client.
7. Transition to final implementation: adapting the style to various mediums and formats.
As a brand designer, I aimed not only to create a visual identity but also to convey the profound meaning and atmosphere of "Dostoevsky."
If my work has piqued your interest or if you would like to dicuss potential collaboration, please feel free to reach out to me via Telegram or WhatsApp.
